The Canvas: Cafe & Creative venue
(Alternative Brand Identity concept (Collaborative), Marketing, Motion Design)
The Canvas sees itself as a loud but casual, ground-breaking yet simple. The new identity needed to embody the Canvas’s forward-thinking ethos and, most importantly, take it confidently into its next chapter.
This concept focuses on the idea of The Canvas as a space driven by positive change. The logo is an open frame that holds the name The Canvas, with a scribble, becoming an arrow that stands for the direction towards positive change. The Canvas makes it possible and the hand-drawn look represents the self-expression, thoughts and feeling of The Canvas community.
![](https://cdn.myportfolio.com/b3254c69-60f3-4883-bbc6-b85634489f16/ee1337ba-9539-4d19-8529-904ba40a0364_rw_1200.gif?h=1e68564f047e33f5be11227d88026ee1)
![](https://cdn.myportfolio.com/b3254c69-60f3-4883-bbc6-b85634489f16/e776da0d-ec8f-406d-ba32-554ca4412182_rw_1200.gif?h=7b8eb3c3d4552f97bba53e6982fe4dc4)
![](https://cdn.myportfolio.com/b3254c69-60f3-4883-bbc6-b85634489f16/ec76e447-2d51-4bff-a4b7-cb7a17f0fe57_rw_1200.png?h=7ec7675814edb44e089a2907e77fe936)
![](https://cdn.myportfolio.com/b3254c69-60f3-4883-bbc6-b85634489f16/2e53ddd2-92df-41fe-8956-4c6e07a74258_rw_1200.png?h=2510c16294d285e3e761de50a561f701)
![](https://cdn.myportfolio.com/b3254c69-60f3-4883-bbc6-b85634489f16/87b7ee2d-f0fc-4855-b7a4-88d98dc7c230_rw_1200.png?h=79af93a3a43900ee90f2c61f87af9691)
![](https://cdn.myportfolio.com/b3254c69-60f3-4883-bbc6-b85634489f16/f818b76a-78ea-44da-8741-29b120a8d812_rw_1200.png?h=0abb7fb42fb7132fb390cd31dd631434)
Concept: There are three parts to Canvas: Expression, Information and Connection. Canvas expresses uses loud visuals to inform and connect the audience with its core values, which would bring about a change in the space.
![](https://cdn.myportfolio.com/b3254c69-60f3-4883-bbc6-b85634489f16/1f2d7d7b-e9d0-45aa-9b9c-0fc2565ccd5d_rw_1920.png?h=f2e355a56f1a6d3bb2f8ae7e7028e29e)